Strategic Planning

Strategic planning is something that all companies need to embrace at some point.  It is a messy process and having a facilitator like Chesapeake can make things easier and more likely to be beneficial.  We help organizations clearly verbalize their purpose (you would be surprised at how many struggle with this) and help define a market orientation.  The overall methodology we use is Blue Ocean Strategy (the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand) and a traditional SWOT (strengths, weaknesses, opportunities, and threats) analysis based on the Blue Ocean strategic map.